Introduction to Starting and Operating a Direct Marketing Business

Attention commercial fishermen!

Have you considered selling your seafood product directly to consumers? Have you wondered what untapped opportunities might exist for your commercial seafood operation? A direct marketing seafood business may be the right choice for you! Join us for a 1-day introductory workshop on the start up and operation of a direct market seafood business to learn more about what opportunities may exist for your seafood business and connect with resources to help you get started.


The Southeast Alaska Watershed Coalition in partnership with the University of Alaska Fairbanks & Alaska Sea Grant Marine Advisory Program will host a workshop for developing a direct marketing business for commercial fishermen:

Date: Saturday April 8, 2017, 8:30 am – 4:30 pm
Location: Juneau, AK – University of Alaska SE, Egan Library Classroom Extension


SAWC is hosting this workshop as part of our collaborative initiative to develop and build the region’s capacity for a more localized food system in SE Alaska

Direct Market seafood businesses will have an opportunity to connect with customers through the Salt & Soil Marketplace – an online “farmer’s market” launching in Juneau & Haines this summer!

Workshop Description and Goals

This course presents the development and management of a successful seafood direct marketing business from inception to operation. Practical application of business planning, financing, accounting, permitting, feasibility analysis, marketing, and operational aspects of quality control and processing will be introduced, using case studies from the seafood industry.

At the end of the workshop, the student will understand the appropriate decision-making tools that are needed to start and run a seafood direct marketing business. In addition to learning basic business planning skills, students will understand and apply the tools that measure management performance and the profitability of a seafood direct marketing business. At the end of the workshop, the participant will:

  • Know how to write a seafood business plan for direct marketing.
  • Understand the permitting and regulatory process to start a seafood marketing business. For example, if a student plans to start a direct marketing business, he/she will know whom to contact in the State of Alaska (e.g., Department of Environmental Conservation), the type of paperwork needed, (e.g., HACCP—Hazard Analysis and Critical Control Points), and how to get the knowledge to comply with regulations (e.g., complete a three day HACCP course with the Alaska Sea Grant Marine Advisory Program).
  • Know how to conduct seafood marketing research, put together and execute a marketing management plan that will optimally place a seafood product with highest return, and identify resources that can help a seafood direct marketing business market their products (e.g., Alaska Seafood Marketing Institute).


Tentative Agenda:

8:30 am – 12:30 pm: Course lecture

12:30 pm – 1:30 pm: Lunch and Industry Panel Q&A

1:30 pm – 4:30 pm: One on one consultations with course instructors and panelists


Registration includes workshop attendance, course materials, and lunch provided on campus.

Registration fee is $20 for the workshop

Scholarships are available to those who may be unable to attend due to price. Please contact Angie Flickinger at for scholarship information.

The workshop will be held at the University of Alaska Southeast Juneau campus, at the Egan Library Classroom Extension. Classroom number to be announced

University of Alaska Southeast – Juneau
Egan Library Classroom Extension – Room 224
11120 Glacier Hwy, Juneau, AK 99801


Contact Angie Flickinger – or 907-205-4028 with questions